Bits and Mortar

Now this is just cool. Some publishers and retailers are joining forces to grant you free PDF copies of the print books you buy.

The past several years have seen growth in consumer acceptance of PDFs and eBooks. With an eye on using this to drive customers to their friendly local game stores, a coalition of publishers have formed Bits and Mortar, a pro-retailer, pro-brick-and-mortar, pro-PDF, pro-eBook initiative.

Bits and Mortar uses simple methods and existing technology to allow retailers the ability to quickly and easily offer their customers PDF versions of the physical games they purchase in store at no additional charge.

Read more here.